The Pastel Project is a chic destination to discover fair fashion, green beauty, and an eco-friendly lifestyle.

We hope to inspire and we hope to spread the mindful, fair and eco-friendly work of sustainable brands to help improve our societies’ consuming habits. This is our grain of sand to the possibility of a circular economy, this is our action every day. It may sound utopian, but we believe that we can change things bottom-up, or that in any case we cannot wait for them to change from the “top”. We believe that we can reshape the industry, that if our societies change the type of demand, the offer is most likely to follow.

We are digital mediators between sustainable brands and conscious consumers. Through The Pastel Project we communicate about brands that are in for a change, an improvement in the environment, a development of a fair economy and a better society.

We aspire to a zero waste lifestyle, starting by avoiding single use products, using public or electric transportation, and following a plant based diet. We communicate about brands and products that may facilitate these habits, and we have reason to believe that these are the only habits that could provide a sustainable future for our planet.

about the pastel project and margot guilbert
A French girl, currently based in Lisbon.

2014 – The Beginning – Pastel colors & Fashion

I launched The Pastel Project the first day of Spring 2014. At that time, I was living in Berlin studying German, and a few days later I got a job in online marketing. With a business and marketing/communication background, I felt the urge to create something for myself, something artistic and creative reflecting my own aesthetic and personality. I found it through fashion and pastel colors. I was solely focusing on suggesting pastel-colored looks with the hope to encourage people to add a hint of {pastel} color in their everyday life.

2016 – The Evolution – Towards a mindful lifestyle

Living in Berlin definitely aroused my interest for living a more eco-friendly lifestyle. But that’s only when I was back in Geneva that my eco-conscious journey really started to awaken. I had a wake-up call after watching a plastic-free lifestyle and how to avoid waste video. I started reducing my waste, first, in my kitchen and then in my bathroom. Shortly after, I have been introduced to an eco-friendly fashion brand, upcycling materials and using natural fibers making their clothing line 100% biodegradable. I had the pleasure to cooperate with them here and here.
As weird as it sounds, I enter the ethical fashion world through a “less (zero) waste” lifestyle. I realize that living a more sustainable life was also about to be mindful in my fashion purchases. It was a one-way ticket. By the end of the year, I was able to considerably reduce my waste and slowly withdraw myself from fast-fashion brands.

2017 – The Epiphany – A sustainable fashion, beauty & lifestyle Journey

In January I started my conscious fashion journey with a Slow Fashion Challenge and launched my monthly series of Sustainable Talk interviews featuring sustainable experts. I am now focusing on introducing you to ethical fashion brands from made in local to recycled textile while staying true to my feminine and pastel style. Another focus of 2017 is to introduce you to green beauty products and eco-friendly tips.

Changing our lifetime consumption habits is a long and ever-evolving journey. I am learning every day and I am happy to be sharing my sustainable journey with you so we can learn from each other to live in a more sustainable society.
Keep in mind that every little step counts.

Thank you for passing by The Pastel Project today and for your continued support!
For questions or the opportunity to align your brand with TPP, please follow this link to the contact page.

Bisous, Margot

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about the pastel project and margot guilbert